After many years’ experience of buying for their boutique, Flavia and Laura Avanzi decided to launch their own product, and they knew it must be something entirely new and self-made. For the new brand the two sisters blend the atmosphere of oriental night markets with Italian flair and style in a range of outfits, jewellery and accessories. In the varied world of fashion their collections stand out for their elegance and originality, an expression of joyful and typically Italian elegance and design. Though they did not train as stylists or designers, Flavia and Laura are experienced creative entrepreneurs skilled in spotting beauty and potentiality in the most unlikely garments and the magic that transforms them to unique items of clothing. The story of the NIGHTMARKET.IT idea started with a series of steps: small capsule collections and interpretations of seasonal trends—always something special: ‘NIGHTMARKET.IT’ is passion, curiosity, uniqueness and intuition, all in continual evolution.
The single brand-name of NIGHTMARKET.IT covers many products with a range of associations. But they all share a common origin in passions: for travel, meeting and interaction with others, curiosity, research, the joy of creating something where before there was nothing, and for exploring new worlds… All this, combined with a style, know-how and attention to detail that is typically Italian, is expressed in NIGHTMARKET.IT products.
NIGHTMARKET.IT is passion, its very name redolent of Bangkok nightmarkets—festive and inspiring, full of noise and colour—and an expression of its creators’ love of Asia.
NIGHTMARKET.IT is curiosity, research, delight in discovering things unknown and precious; in terms of style, it’s the ability to liberate the potentiality hidden in garments. It’s the value of details, because additions can change the meaning of any item.
NIGHTMARKET.IT is uniqueness, thanks to the use of vintage elements. Each piece is unique and irregularities and occasionally visible imperfections tell something of a past life. Nightmarket collections contain items that tell a story, and are often cult items from in single-category capsule collections.
NIGHTMARKET.IT is intuition and Italian flair for identifying what is most interesting in each season’s collections. It also involves young designers free of conventions and open to true creativity; it brings talents from other countries into the limelight and assimilates their ideas of fashion. It means transforming raw material into something new and exciting.